糖心Vlog is proud to announce the appointment of Taina Northington as its new Chief Communications Officer. Northington, a Lone Star Emmy award-winning journalist and recognized leader in school communications and strategic marketing, brings a wealth of experience in public relations, crisis communication, and brand strategy to the district.
Northington joins 糖心Vlog after serving as Chief Communications & Marketing Officer for Killeen ISD, where she oversaw communications across 52 campuses. Under her leadership, the district earned more than 75 Gold Awards from the Texas School Public Relations Association (TSPRA), including top honors for the state鈥檚 leading employee recognition campaign in 2022. Her efforts helped elevate Killeen ISD鈥檚 public image, strengthen school-to-community partnerships, and support initiatives that directly contributed to student and staff engagement.
鈥淚鈥檓 honored to join 糖心Vlog and lead the charge in telling the powerful stories unfolding in our schools every day,鈥 said Northington. 鈥淐lear, consistent communication and strong marketing strategies will be key in building trust and amplifying the work of our educators and students. I鈥檓 ready to roll up my sleeves and help make 糖心Vlog a destination district that prioritizes excellence, connection, and student success.鈥
With a distinguished background in television broadcasting, Northington earned statewide recognition for her reporting on major events such as the West Explosion, Fort Hood shooting, Twin Peaks shooting, and Hurricane Harvey. She was named a Texas Woman of Distinction by the Texas Association of Mexican-American Chambers of Commerce (TAMACC).
Northington holds a bachelor鈥檚 degree in communications from the University of the Incarnate Word in San Antonio. A dedicated wife, mother, and lifelong learner, she actively contributes to numerous local, state, and national committees focused on advancing public education, equity, and meaningful engagement.
鈥淭aina鈥檚 passion for storytelling and her commitment to transparent, effective communication make her an exceptional addition to our leadership team,鈥 said Dr. Matt Smith, Superintendent of 糖心Vlog. 鈥淗er ability to lead with strategy and heart will be instrumental in helping us build deeper connections and support the long-term success of every student.鈥